Apple TV Channels and Apple TV+ are Apple’s subscription video streaming services
Apple hasn’t been entirely secretive about its ambitions to offer a subscription video service, but it also hasn’t revealed its master plan — until today. As the star attraction of the company’s It’s Show Time media event in Cupertino, Apple TV Channels was just announced to an audience of journalists, celebrities, and production partners.
This is breaking news and in the process of being updated. Please refresh for additional details.
As was widely rumored before today’s event, the new service features a combination of Apple-developed original content and bundled third-party channels. All of the content will be accessible from a redesigned version of the Apple TV app found on Apple TV devices and iOS.
Apple TV Channels will include content from HBO, Showtime, Starz, Cinemax, CBS All Access, Epix, MTV Hits, History Channel Vault, Tastemade, the Lifetime Movie Club, Shudder, and many other channels. The redesigned Apple TV app has a Netflix-style interface, but with an easier means of adding new content — two clicks to add a new channel — and purchase movies, without having the exit the TV app and move into the iTunes Store.