Is TikTok the Next Big Thing in Social Media Marketing? Why Tik...

Is TikTok the Next Big Thing in Social Media Marketing? Why Tik Tok Is Now The #1 Social Media App Created by Bytedance, the app now known as TikTok was launched in September 2016 in the Chinese market under the name Douyin (抖音). The name roughly translates to “Shaking Sound.” Within just one year the app had over 100 million monthly active users. With this astounding success, Bytedance launched the international version Tik Tok. Shortly after launching Bytedance acquired Musical.ly. By leveraging Musical.ly’s existing user base, the Bytedance was able to create a large community and set the app on a path toward tremendous user growth. In terms of features, both Tik Tok and Douyin are nearly identical. Both offer a feed of short videos (under 15 seconds) that users can browse through. By creating a profile on the platform you can follow other users, like videos, and of course, post your own. Many compare the app to a combination of Snapchat and the now-defunct Vine. The most common type of video on the platform is lip syncing videos. Users sing along to songs included in the app. However, there are videos related to, dancing, parkour, challenges, magic tricks, “fails,”  and more! Like a Rocket! TikTok has been one of the fastest growing apps in terms of users and popularity in recent memory. It is also one of the few apps that has proven popular both in China and abroad. After its launch in September of 2017, the app was downloaded over 663 million times in 2018 alone.  This has made it the fourth most downloaded non-game app. It was this news that brought the app to the attention of most people worldwide. While there was a ton of hype surrounding the app in 2018, it seems to have died down a bit in 2019. Now that we’ve reached the halfway point of 2019, let’s take a look back at the achievements of the app and the challenges it faces ahead. What Makes TikTok Special? Short Videos? Filters? Lip-Syncing? I bet you’re wondering, “Haven’t we seen all these features before?” It’s true most of the features on TikTok aren’t really unique, but the way that they’ve been packaged together and offered to users has been something not seen before. Unlike predecessors in the short video market that simply curated content, TikTok incorporated a lot of features that simply make content creation easier. With other platforms, most users simply consume content and thus have very little interaction with the platform. By providing editing tools, music clips, sound effects, filters, and more for users to use in their video creation, they’ve made it incredibly easy to make a high-quality short video clip. Khareem Sudlow via https://youtu.be/AWfIpKp1yhw

from Trippy.Tube
via Trippy.Tube