The Sandbox & CoinMarketCap Announce First Public LAND Token Sale
Animoca Brands, the developer behind the videogame “The Sandbox”, has announced that its first public sale of LAND tokens will be held on February 11th of 2021.
Real Estate has historically been one of the most popular investment methods for people around the globe. Now, videogames like The Sandbox are allowing investors to buy virtual plots of land which can be used, rented, or sold by gamers.
The game has held different private sales in the past in which companies such as Atari have acquired land in the form of the LAND token to run their own projects in the game.
Investing in Virtual Real Estate
Now, Animoca Brands, the developer behind the game, has announced the first public sale which will see 9 ESTATES (groups of LAND that have been merged into a parcel) and 1,200 Premium LANDS being up for grabs.
While 2020 was a great year for the blockchain gaming and NFT niches, the team behind the game expected 2021 to be an even better year as the industry continues to expand and user interest is growing.
The developer has also announced that this will be the first wave on a series of waves that will take place throughout the year, with each new wave including different partnerships and benefits.
A Strategic Partnership
The game developer has partnered with CoinMarketCap to offer 6 exclusive NFT heroes during the campaign. Each of the 1200 exclusive LAND tokens will include 2 of these NFTs, with the sixth one being available at the end of the first wave.
Batuhan Dasgin, Head of Business Development at CoinMarketCap, referred to this partnership by stating:
“Since the inception of Bitcoin, direct ownership of digital assets has been in the spirit of the crypto industry. NFTs encapsule this idea and expand it to new frontiers. The Sandbox is one example where users can become a real part of its metaverse with ownership rights in the assets that come with it. Hence, CoinMarketCap is excited to partner with The Sandbox to participate in and support the fast growing NFT space by obtaining LAND and issuing CMC NFTs to The Sandbox & CoinMarketCap communities.”
CoinMarketCap ran a “Learn & Earn” campaign in which interested parties could learn about the game environment and the tokens that backed it, specially LAND, while earning rewards for doing so.
Sebastien Borget, COO & Co-Founder of The Sandbox, was positive about the impact this partnership will have on the NFT industry by saying:
“Following our successful $SAND token Learn & Earn campaign with CoinMarketCap, we’re partnering with them to launch our exclusive new CMC NFT Hero characters that players and Creators can use to create their own adventures and stories. This is our first contribution to making 2021 THE year of NFTs in collaboration with the world most-referenced crypto community and certainly not the last!”
Creating Virtual Words Powered by Crypto
The Sandbox is one of the most popular blockchain videogames franchises with over 40 million downloads and over one million monthly active users.
As the name suggests, the game gives players total freedom to engage in a unique online world, where they can build, own, and monetize their gaming experience. This makes the game one of the world’s biggest autonomous user-generated content and gaming platforms.
The game uses the LAND token to represent virtual pieces of real estate in which players can create their own experiences, while SAND operates as the transactional of the platform.
Players also benefit from the use of Non-fungible tokens (NFTs) as the representation of in-game assets, providing them with true ownership over their game digital assets. These new assets may become popular, especially if games that use virtual property rise in popularity.
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