Polygon strikes strategic deal with DraftKings to boost NFT growth
Polygon, which provides scalability solutions for Ethereum (ETH), announced on the 18th that it has signed a strategic contract with DraftKings Marketplace, an NFT marketplace launched by sports betting operator DraftKings.
Particularly, DraftKings has signed a contract with ‘Polygon Studios’, Polygon’s division specializing in blockchain games and NFTs. As per the announcement, the companies aim to accelerate the spread of NFTs and Web 3.0.
The partnership would provide DraftKings with added throughput and expanded capabilities by supporting custom NFTs and transactions related to secondary-market.
DraftKings is a Nasdaq-listed company, best known for its sports betting services. Paul Liberman, co-founder and president of global product and technology at DraftKings, said in the announcement:
“Although DraftKings Marketplace is still in its nascency, we are bullish on the possibilities that blockchain, NFTs, cryptocurrency and more will present as we prepare for Web 3.0 alongside Polygon and the new innovations ahead for digital collectibles.”
DraftKings’ new NFT marketplace was realized in partnership with sports memorabilia company Autograph, founded by NFL icon Tom Brady. The marketplace has an exclusive deal for distributing Autograph’s sports products along with other ‘curated’ NFT releases.
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