Gucci signs multi-year partnership with YugaLabs
Participate in the metaverse game “Otherside”
Gucci, a luxury fashion brand, announced on the 27th that it will enter into a multi-year partnership with Yuga Labs, the development studio of the popular NFT “Bored Ape Yacht Club (BAYC)”.
Continuing to explore the Metaverse, the House comes together with @yugalabsStay tuned as a new narrative takes shape, blurring the boundaries between the physical and digital. pic.twitter.com/v60mzcgqqY
— gucci (@gucci) March 27, 2023
Gucci says:
As Gucci continues its exploration of the Metaverse, it will collaborate with Yuga Labs. Expect new narratives to take shape that blur the lines between the physical and digital worlds.
The tweeted image shows the bottle from the trailer for Yuga Labs’ upcoming metaverse game, Otherside. As part of the tie-up, it shows that they will also participate in “Otherside”.
connection: BAYC’s metaverse “Otherside”, second teaser video released
The primary objective of the partnership is to “explore the intersection of fashion and entertainment in the Metaverse.”
Robert Triefus, chief executive of online space Vault and Metaverse business at Gucci, commented:
We are pleased to announce a multi-faceted partnership with Web3 leaders and creative pioneers, Yuga Labs. This will allow us to actively participate in the stories of Otherside and 10KTF. The project will unfold in several ways.
What is the Metaverse
A multiplayer 3D virtual reality world built on the Internet. You can enjoy various ways using avatars. For example, the in-game metaverse called “The Sandbox” provides voxel art creation tools and game creation tools, allowing users to create their own games and facilities.
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Work on Metaverse and NFT
Gucci is already making aggressive moves on Web3 and the Metaverse. In 2022, he developed an experimental store called “Gucci Vault Land” within the blockchain-based metaverse game “The Sandbox”.
In addition, we are collaborating with the NFT (non-fungible token) project “10KTF” that produces digital accessories to release clothes and accessories for NFT.
connection: Gucci opens a limited-time world in “The Sandbox”
Otherside Announces New 2D Experience
Introducing Legends of the Mara, a 2D experience with its own companion collection. Claim your Vessel, discover its potential, and forge your path.
Otherdeeds with a Koda will be able to decouple in advance of the game launch.
Step into https://t.co/PL6spHFERp and the
below pic.twitter.com/inu3s4sVdq
— Othersidemeta (@OthersideMeta) March 27, 2023
Yuga Labs’ metaverse game “Otherside” just announced its latest 2D experience “Legend Of The Mara” on the 28th. Holders of “Otherdeed,” a virtual land within “Otherside,” will be able to experience the standalone game using BAYC’s own token, ApeCoin.
connection: What is “Ape Coin (APE)” that beginners can understand | Explain features and future potential
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